Healthcare Industry | Doctor TT ~ Social Media Marketing

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Sask Marketing Services

Saskatchewan Healthcare Industry

Doctor TT Medical Clinic asked ELENCO to help build and execute a strategy for reaching the local market.

Saskatchewan Marketing Solutions

Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

380% Visits

273% Fans

700% Booking

Our objective

Evaluate platforms, competitors and existing activity in the domestic market before launching a new strategy to drive growth from the geographic location.

With digital marketing accounting for more than 95% of Doctor TT Medical Clinic’s marketing budget, it was vital that our strategy for augmentation was as efficient as possible in driving new business and generating revenue.

Examination

To gauge the likely outcomes of larger scale campaigns, we launched a significant number of small budget tests to compare and contrast the results. (Social Media Marketing Platforms)

Key achievements

Local Bookings doubled month on month for the first six months of activity.
Visits to Doctor Medical Clinic’s location have increased by 380%.
New appointments have grown by over 700% from the newly launched website since the campaign began.

Summary & Results

In the first six months of running social media marketing activity, we consistently doubled appointment bookings month on month. Visits to Doctor TT’s social network account and website increased by 380% and since the launch of our social media campaigns, bookings have grown by over 700%. Based on the success so far, the clinic now considers social media channel to be its single most important local marketing channel moving forward.

We identified additional channels where Doctor TT Medical Clinic might be able to properly connect local audiences with targeted web content to provide a more seamless user experience. We are continuing to work with Doctor TT Medical Clinic in localizing and optimizing their landing and promotional assets.

Healthcare Industry ~ From The Client

“Social Media marketing is currently our fastest growing channel, with Facebook, in particular, proving to be a core marketing channel. As a result, we have significantly scaled up our marketing efforts on mobile. Our core focus is accurately understanding the local customer and offering them exactly what they want, when they want it and on the device that they want it on.” Doctor TT | Saskatchewan Healthcare Industry Client