Customize your theme in the Theme Customizer panel. See changes live without page reloading.   

Advanced SEO | Incorporation of Company Branding

No Comments

Advanced SEO Strategy Series

SEO is not an exact science. That becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

From an Advanced SEO Strategy, the logic is pretty straightforward. First, no-one knows the name of your business, but reasonably they are searching for your products or services. In other concepts, you want to target keywords and phrases that focus on your offering rather than your business. As you strengthen loyalty and credibility, branding grows more necessary. It’s at this point that you may require incorporating brand messaging to develop the relationship with customers and instill trust in your brand.

Last thought about advanced SEO and branding: if a searcher types in the name of your business, they are likely to find your website anyways. That is foreseen mostly to anchor text and backlinks. Consequently, optimizing for the company name is rather insignificant in most cases.

Advanced SEO = Advanced Brand

SEO can offer a tremendous benefit to your online branding efforts. Likewise, branding can be a tremendous boost to your SEO efforts. Alignment and integration of both practices are what keeps winners winning in this game.

Enterprise LN Corporation (ELNCO), a full-service digital marketing agency. Our team develops effective advertising strategies for forward thinking companies. ELNCO Marketing Agency in Saskatchewan gives local business the most complete set of integrated digital marketing solutions.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

Join a Saskatchewan Industry Leader
Competition within local markets is more intense than ever. Customers are more demanding, regulations are more onerous, and the pace of innovation is unprecedented. ELNCO Marketing Experts enable you to better cultivate meaningful customer relationships, grow market share, ensure regulatory compliance and stand out as an industry innovator. Start your Free No Obligation Quote Request today.

Subscribe to our newsletter!

More from our ADVERTISING HUB

See all posts

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Call to action title here   
 
error: Alert: Content is protected !!